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Hawkins, Robert P.: Pingree, Suzanne: Hitchon, Jacqueline: Radler, Barry: Gorham, Bradley W.:
What produces television attention and attention style?. Genre, situation, and individual differences as predictors.
[2005]
Hitchon, Jacqueline: Duckler, Peter: Thorson, Esther:
Effects of ambiguity and complexity on consumer response to music video commercials.
[1994]
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Duckler, Peter (1)
Gorham, Bradley W. (1)
Hawkins, Robert P. (1)
Hitchon, Jacqueline
Pingree, Suzanne (1)
Radler, Barry (1)
Thorson, Esther (1)
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attention
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commercial
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effectiveness
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media effect
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media use motive
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music
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undergraduate
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2000-2009
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1990-1999
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english
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Human communication research
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Journal of Broadcasting and Electronic Media
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